Highway Materials Group Sponsors TV Ad Buy in Push for Infrastructure Funding

Life Won’t Wait…We all feel the crunch of an infrastructure that has not kept up with the demands of our daily lives. “Life Won’t Wait” is the title of a tv commercial the Highway Materials Group is sponsoring to run from May 12-23, calling for Washington to fund infrastructure investment now. Working closely with the American Trucking Associations who created the ad, NSSGA led the effort for the Highway Materials Group to sponsor the ad buy to run in the Washington media market at strategic times of day on the major cable networks: CNBC, CNN, Fox News and MSNBC. The tv ad is running during the key weeks while President Trump and Congressional Democrats evaluate funding options for the $2 trillion infrastructure package they agreed to address a week ago.  NSSGA sent out a tool kit of materials to arm and inform our member companies for active participation in this historic opportunity. We encourage our members to use those messages in your public communications and write your elected representatives to urge them to fund infrastructure investment now.  

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