The typical sales representative spends a great deal of time pursuing new work and managing existing customers. But are these the right customers for your business? A poorly constructed customer portfolio can create undue risk for an organization and lead to financial ruin. By using the right metrics, both quantitative and qualitative, a company can systematically build a solid customer base that minimizes its risk while maximizing its overall profit. This webinar will explore the various metrics that can be used to determine the overall attractiveness of a customer as well as examine some diversification strategies that can be used to help construct a solid customer portfolio.
AGG1 Online Webinar: The Customer Portfolio – How to utilize metrics to minimize risk and maximize profit
October’s AGG1 Online Webinar focuses on sales & marketing.