Community Relations Awards
- Certificate of Achievement
Certificates of Achievement will be awarded in the Community Participation, Education, Media Relations, Communication and Local and State Government categories for companies wishing to submit one or more areas of a community relations program. Those entries that submit a completed self-certification entry form will receive this basic level of recognition.
- Excellence in Community Relations Award
The Community Relations awards program was begun in 1989 to recognize aggregate producers whose community involvement and support activities enhanced the public's perception of the aggregates industry in general and the public image of the individual producer's aggregate operation in particular.
NSSGA firmly believes that an active community relations program is the best way for an aggregate producer to demonstrate clearly that an operation can be and, indeed is, an asset in any community; and that the individuals who manage and work at aggregate operations are both good neighbors and responsible corporate citizens.
The ultimate goal of the Excellence in Community Relations award program is improvement of the public's perception of both local crushed stone, sand and gravel operations and the aggregates industry by generating positive media exposure. It is designed specifically to:
- Encourage Producers To Become Involved With And Support Their Local Communities. Aggregate operations are important to a community's overall economic strength, but the positive effect touches residents only indirectly. Yet, the minuses of an aggregate operation-improper truck operation, unsightly visual impacts, noise and dust-have a very personal and negative impact on our neighbors. Many companies manage potential negatives very well. Community involvement and related support activities are a few of the means a producer has to create public awareness of its operation and its benefit to the community.
- Encourage Producers To Develop Support Activities That Emphasize The Personal Involvement Of Their Employees Working Together With People In The Community. The image of truck traffic, surface mining and all other aspects of construction aggregate production may never be very popular. As a public relations strategy, just handing out money can be ineffective. The producer who limits his local involvement to this method only reinforces the public's impression of an insensitive operation. The producer needs to show the public that his operation consists of people-individual men and women-who represent the community's values and concerns, just as much as they reflect the interests of aggregate production.
- Encourage Producers To Begin Working With Local Media To Develop Positive Coverage For All Aspects Of Their Community Activities. Positive media coverage must be a major criterion in evaluating the effectiveness of these public relations activities. The most difficult step in generating positive media coverage is getting producers to overcome an aversion to almost all forms of media. The industry used to be almost invisible, and some producers like to pretend that it still is-or should be. Therefore, some of the industry's best community involvement/support activities are structured to keep as low a public profile as possible. In other cases, producers have simply are not aware of how to develop their programs to maximize local media coverage.
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